Japan to the World
Person to Person
Present to the Future
Boston Scientific: Connection
Boston Scientific required my team to make a connection from their newly constructed global rebranding to the nuances of the Japan market. While the copy remained very restrained inside tight corporate guidelines I art directed a series of communication messages that were based on a uniquely Japanese understanding of the future - an authentic and sensitive perspective that reflects life’s uncertainties, both positive and negative. Each art work represented an emotional approach that was at the core of the company's ethos, for its own staff, its medical customer group and the patients they serve.