After the economic collapse from the 'Lehman Crash' of 2008 the pharmaceutical companies proved themselves the economic giants of their time and in the wake of the Tohoku Earthquake of March 2011, Sanofi Aventis realised they had a special part to play during this time. At the same time however the company itself was changing and this was reflected in the name change to simply Sanofi. In light of the recent events and to instill peace of mind for all their staff throughout the country they needed a communication piece that repositioned and energized the staff despite all that was taking place around them.
In tandem with the events company, Emotion, I directed this two-part video emphasising how the Japanese can find solace in each other to work past one of the greatest hardships the country had suffered in recent years. The first video prefaced a change in the company while the second revealed the new corporate branding and internal communications. The video promoted family, trust, and security for a changing company structure, amid the tumultuous environment of March 2011's earthquake and tsunami.
Despite the limited budget and quick turn around the animated imagery created a simple and easy to understand introduction to the new internal communications initiative.