Having a clear definition of provenance helps customers and creators understand what products and services are rightfully representative of a place or culture. Unfortunately, there are few standards within Irish provenance.
Because of an absence of common standards within the Irish culture and consumer industry, discerning International consumers consistently find it difficult to discover flagship representation of authentic and high quality Irish products, services and brands. This makes it easier for cheap, unrepresentative and inauthentic products to proliferate.
only awards the best of truly Irish products, services and brands in order to identify and standardise an independent and indigenous Irish provenance.
Why This Matters
No discerning customer will look through the rough looking for diamonds. Equally neither should brand Ireland expect them to do so while we have underexposed expressions deserving of praise and promotion.