Celebrating 125 years of innovation Mercedes China also coincided a gala dinner to celebrate the best dealership sales in the country. Their request was for an opening video that reflected this feat of excellence with no small amount of glamour.
The full range of videos included interviews of the best dealerships as well as well as the opening video and a set of jingles for inserts during the event. All elements of production were given the premium nature that the brand is known and uses extensive motion graphics and 3D software.
The event in 2011 was widely held as one of the best expressions of both the brand and the nature of car dealership in the high-end Chinese consumer market.