Xbox CSV/Xbox Video Promotion

http://www.xbox.com/ja-jp/Campaign/2013holidaygift/ http://www.xbox.com/ja-jp/campaign/2013holidaygift/digimono/home Hot off the success of the Holiday "Kaidoki" campaign I was responsible for a site that was tasked with spreading awareness for the new Xbox video entertainment product. Accessible through Xbox Live, the videos can be watched on Xbox itself, the Surface or via the latest Windows 8 operating system. A range of target’s were selected on this principle and delivered a range of messages executed primarily through an online awareness campaign. Upon arrival at the site they were presented with the ability to win redeemable Xbox video points as well as an entire range of videos to choose from. The campaign has seen extension including a magazine tie-up among other approaches.

CSV Landing Page (As seen via Surface)
CSV Landing Page
CSV Short-Term Teaser Page
CSV Movie Selection Page (With Action Genre Displayed)
CSV Site How-To Page
CSV Site Lottery Page: Cover with Conditions
CSV Lottery Page: "Congratulations"
CSV Site Lottery Page: "Unlucky, but share page and try again"
Online Promotion
Action/Gamer Target
Online Promotion
Female Target
Online Promotion
Family/Kids Target
Online Promotion
Learners Target
Online Promotion
Lottery Emphasis
Online Promotion
Target Appeal: Family/Kids
Online Promotion
Target Appeal: Learners
Online Promotion
Target Appeal: Light Gamers
Online Promotion
Target Appeal: Gamers
Online Promotion
Target Appeal: Windows 8 Users
CSV & Magazine Tie-Up Promotion Site Design
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