Xbox One Japan: Digital Launch Activities

The Xbox One’s Japan launch at the end of 2014, having already launched in the North American and European markets almost a year beforehand, had garnered much anticipation, not least that in Sony’s backyard the Playstation 4 is a major leading competitor, but that the industry of the home entertainment console itself was changing. In the lead up to the release and in order to promote Microsoft’s next generation console I was tasked to art direct two primary sites: Xbox One Top News and Xbox One Trial Play.

Regardless of the type of information and where it originated our suggestion of an easy to engage Pinterest-like site offered the best accessibility for users either on mobile or PC to quickly find out the latest in relation to latest events, games, or general information surrounding the Xbox One, with a means to place an early booking of the console upon release.

In order to take advantage of palpable excitement a number of Xbox One stations were set up in major electrical stores to allow consumers to have first hand experience with the initial release of games, chiefly Forza Motorsport and Dead Rising 2. The site also informed users of specific times when a roadshow of Xbox One staff would be on hand also with limited merchandise.

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